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“Una fragranza
che incanala
la dualità tra forza
e sensibilità”
A horse, a beach and Adam Driver: the spot directed by expe- detail collides with that of giving up and letting go when I
rimental director Jonathan Glazer for Burberry Hero lasts enter the character. It also happens to me in my personal life,
one minute, the first olfactory fragrance by creative director which must be structured, ordered, without the stability of a
Riccardo Tisci. “I wanted Burberry Hero to enclose modern routine and certain habits I know that I would sink into an
masculinity, to play on the essence of human and animal pri- impossible chaos” said the interpreter, already winner of the
mordial instincts, channeling the duality between strength Volpi Cup for the film Hungry Hearts by Saverio Costanzo.
and sensitivity” said Tisci, recalling how the maison is re- He then played the Jedi master Kylo Ren in Star Wars: “It
presented by a man on horseback. Born in San Diego, Adam was a surreal experience”; then he reached the big fashion
Driver grows up in a small industrial town in Indiana, dis- audience by acting alongside Lady Gaga in the biopic Hou-
satisfied and rebellious. After September 11, 2001, to make se of Gucci, where he played Maurizio Gucci. Up to the hi-
a clean break with his life, he enlisted in the marines, but ghly anticipated red carpet of the 79th Venice Film Festival
an accident stopped his career. He then settled in New York where he appeared very elegant in a tuxedo and White Noise
studying at the Juilliard School: he read theater authors and bow tie. Driver plays Jack Gladney: a middle-aged man and
studied classic films. Today, at thirty-eight, he is considered father of a family, expert in Hitler studies, weighed down by
one of the most interesting interpreters of his generation. the years. “I had a wig”, commented Driver, “they also gave
“It’s true, as an actor I often experience profound contra- me a fake belly but in the end I gained weight and it was no
dictions: the urge to prepare myself down to the smallest longer necessary” he commented.
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