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“When Prada asked me to be the face of its new perfume campai- king her debut at the age of 11 in the Harry Potter saga, continued
gn, I asked if I could direct it” says the actress on social media. her career by winning numerous awards. These include the Best
Revealing how this new opportunity also represents a directorial Actress Award at the San Diego Film Critics Society Awards and
debut for her. In fact, Watson, in addition to having been crowned a People’s Choice Award for Best Actress for her performance
the new ambassador of the brand, gives the face to the campaign in “We Are Infinite”. In 2014, she received a BAFTA as the best
of the Prada Paradoxe fragrance in the idea of challenging the ar- British artist of the year, while in 2015 Time magazine included
chetypes of beauty. Just like Emma Watson herself, actress, acti- her in the list of the 100 most influential people in the world. UN
vist and UN Women Goodwill Ambassador. “Prada has always Women, a United Nations organization that deals with the role
gone beyond traditional models and the archetypes of beauty. She of women in the world, in 2014 appointed her Goodwill Ambas-
is famous for a femininity that defies convention” explained the sador, fighting for example for the education of girls around the
actress.“Emma Watson possesses a powerful elegance and an world. “Her work, from acting to activism, is beyond inspiration -
attentive and committed spirit, determined for a positive evolu- they added from the beauty direction of the fashion house - From
tion - the perfect embodiment of the new women’s fragrance by everythimg she does you can see her authenticity and ability to
Prada” said Yann Andrea, International General Manager of inspire emotions and speak to a young and committed generation
Prada Beauty. Thirty-two years old, the British actress, after ma- that requires authenticity “.

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